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Paid Search Simulator

Google Ads ROI & ROAS Calculator

Model click volumes, lead generation rates, customer lifetime value, and project your return on ad spend (ROAS).

Campaign Budget & Funnel Assumptions

Monthly Google Ad Spend ($)$2,500
Average CPC ($)$2.50
Landing Conv. Rate (%)3.5%
Sales Close Rate (%)20%
Customer Value / LTV ($)$850
Pro-Tip: High CPCs? Pair Google Ads with Technical SEO & Organic Ranking to capture non-brand search traffic at zero incremental marginal cost.
Projected Monthly Performance
Estimated Gross Revenue
$5,950
Net Profit (After Ad Spend)
$3,450
Return on Ad Spend:238% ROAS
Estimated Clicks:1,000
Generated Leads:35
Paying Customers:7
Cost Per Lead (CPL):$71.43
Acquisition Cost (CPA):$357.14
Scale with Organic SEO & Ads

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Expert Help & Insights

Frequently Asked Questions: Google Ads ROI & Search Acquisition

According to industry benchmarks, businesses typically make $2 in revenue for every $1 spent on Google Ads (a 200% ROI or 2x ROAS). High-intent B2B and local service businesses often achieve 4x to 8x returns when targeting transactional buyer keywords.

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