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Paid Social Simulator

Facebook & Meta Ads ROI Calculator

Forecast impressions, click-through rates, e-commerce purchases, and blended return on ad spend (ROAS).

Meta Campaign Inputs

Monthly Meta Budget ($)$2,000
Estimated CPM ($)$18.50
Click-Through Rate (%)1.8%
Store Conv. Rate (%)2.8%
Average Order Value ($)$75
E-Commerce Tip: Diversify paid customer acquisition with Category Page SEO & Schema to build compounding zero-CAC organic revenue.
Meta Campaign Projections
Total Projected Revenue
$4,050
Net Profit (After Ad Spend)
$2,050
Blended ROAS:203% ROAS
Store Purchases:54
Est. Impressions:108,108
Est. Link Clicks:1,946
Est. CPC:$1.03
Cost Per Purchase:$37.04
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Expert Help & Insights

Frequently Asked Questions: Facebook Ads ROI & E-Commerce ROAS

A good ROAS typically ranges between 300% (3x) and 500% (5x) for e-commerce brands, depending on profit margins and average order value (AOV). If your product gross margins are high (e.g. 70%+), a 2.5x ROAS can still generate healthy net profits.

Scaling Paid Social & High-Converting E-Commerce SEO?

We build organic search moats that protect margins when social ad CPMs fluctuate.